Profiles: C


Vipul ChawlaYUM! Brands – Vipul is the Vice President and Chief Marketing Officer at Yum!. Vipul was the keynote presenter for Marketing’s Customer Loyalty event earlier this year. Vipul joined Yum! in 2011, after having spent 20 years at Unilever India, UK and Singapore.

Rowena Chan Shell Eastern Petroleum – Rowena is the Marketing Lead at Shell.

Frederique Covington Microsoft Asia Pacific – Frederique is the CMO Lead for APAC, in charge of Microsoft’s marketing strategies for all of the company’s offerings for both commercial and consumer audiences. She was the winner of the WPP Atticus Awards in 2009 and has work recognized by several Effie awards. She was on the agency side for 17 years, including stints at Young & Rubicam, DMB&D/D’Arcy and Ogilvy & Mather, before moving over to Microsoft in 2011.

Cyril Charzat Asia Pacific Breweries – Cyril is the Director of Group Marketing at Asia Pacific Breweries in Singapore. Cyril joined Heineken Group in France and later led his team to introduce the highly successful “Man of the World” campaign. Having started his career in 1993, Cyril spent time at several consumer businesses including Danone and PepsiCo, before joining Heineken in 2004.