“Feel the Brand” Lausanne, Switzerland— September 2007. The spectacular natural beauty of Lausanne with its tree-lined lakefront, tiered vineyards and white-capped Savoy Alps provided background for the 6th Annual Connect Alliance Partnership Meeting. Held at the gracious Beau-Rivage Palace, media owners and multinational marketers discussed new ideas for branding, innovation and how Swiss companies fromTAG Heuer to UBS are tackling global advertising issues.