“Ten Years Together and Next…” Lago Maggiore, Italy — September 2011. From Hemingway’s A Farewell to Arms to associations with Wagner, Goethe, Flaubert and countless famous Europeans, Lago Maggiore has a history of inspiring its visitors. So too did it serve to inspire over 50 of the world’s leading publishers as they gathered at the 10th Annual Connect Alliance Partners Meeting to understand how the world of media has changed in the last decade and what’s yet to come. Speakers included Andrea Tremolada, Worldwide Communication Director of Salvatore Ferragamo, Laura Maifreni, Head of Advertising for Molteni & C and Guiseppe Barbetta of Maxus with responsibilities for Fiat Chrysler.